The Dark Knight Rises

[daltysmilth]

Hear hear!  I'd like to propose a french toast to that!

[Watchman]

We'll all just have to shell out some self restraint.

Not likely, the eggs will always be incubating somewhere.

In the meantime, let's get philosophical: how about some chicken puns?

[RoninFox]

Perverting a game of egg puns with chickens?  Don't be so fowl.

[CrowTeeRobot]

Yeah, there's a pecking order to these things.

[Scribblesense]

A series of viral videos related to The Dark Knight rises can be found on this Youtube account.

http://www.youtube.com/user/TheFireRises#p/u

I can't make sense of them, honestly. But lots of fun.

[RoninFox]

Ugh. Advertising is bad enough; it's worse when they try to make it into a "game" that's "fun".  Fuck viral ads.

How is it worse?  Seems viral marketing is easier to ignore than traditional advertising, all you have to do is not engage in the "fun game" and move on with your life.

[daltysmilth]

It's the Huck Finn whitewashing scene in ad form.

I think you mean Tom Sawyer.  It's been awhile, but if I remember correctly, the point of that scene was that Tom got his friends to do all of his work for him by fooling them into thinking it was fun.  I don't see how it applies to viral marketing.  The studio (or whoever is responsible for the marketing of the movie) does the work.  We just have to figure out what it means.

[Watchman]

Tom got his friends to do all of his work for him by fooling them into thinking it was fun. 

Warner Brothers gets their consumers do to their promoting for them by fooling them into thinking it's a game.

Btw, I don't think anyone's commented on Matthew Modine's addition to the cast. Or, as AV Club puts it, "Matthew Modine is the now-obligatory '80s actor in The Dark Knight Rises." http://www.avclub.com/articles/matthew-modine-is-the-nowobligatory-80s-actor-in-t,56492/

In keeping with Christopher Nolan's charitable aims of providing '80s actors with late-career blockbusters, Matthew Modine has been added to the cast of The Dark Knight Rises, joining an esteemed ensemble of guys like Rutger Hauer, Eric Roberts, Anthony Michael Hall, and Tom Berenger who have all appeared in Nolan films in supporting roles. And of course, Modine's Full Metal Jacket character gave Variety the opportunity to use the "Joker in Dark Knight Rises" gag already, leaving only useless scraps like Gross Anatomy or Married To The Mob to play with, unfortunately for you.

Spoiler

[ScottotD]

Tom got his friends to do all of his work for him by fooling them into thinking it was fun. 

Warner Brothers gets their consumers do to their promoting for them by fooling them into thinking it's a game.

But they are games...

[Watchman]

Tom got his friends to do all of his work for him by fooling them into thinking it was fun. 

Warner Brothers gets their consumers do to their promoting for them by fooling them into thinking it's a game.

But they are games...

Are you calling me Hitler?

[pezdrake]

It's the Huck Finn whitewashing scene in ad form.

But like the Twain analogy, it only works if you are a sucker. 

[Kete]

Im is always trying to ruin our fun.

[Invader_quirk]

Im is always trying to ruin our fun.

He's got some dark back story about fun killing his father or something that won't be revealed until the third act.

[Kete]

After seeing Katonic's favorite music videos, I'm more worried about his back story.

[Johnny Unusual]

It's the Huck Finn whitewashing scene in ad form.

I think you mean Tom Sawyer.  It's been awhile, but if I remember correctly, the point of that scene was that Tom got his friends to do all of his work for him by fooling them into thinking it was fun.  I don't see how it applies to viral marketing.  The studio (or whoever is responsible for the marketing of the movie) does the work.  We just have to figure out what it means.

I assume that's what he meant, unless he's talking about the abridged Huck Finn that whitewashes history, but I don't think abridged books include scenes of the characters editing the books that they are featured in.