Activision isn't doing anybody harm by doing this, but that doesn't mean we can't hate them for being greedy money-milking bastards. Metroid Other M has a theater mode that weaves the cutscenes together into a movie. Activision COULD do that IF they weren't bastards as previously stated.
I still haven't seen a shred of evidence that releasing a
completely optional product that
you don't have to buy but
you can if you want to constitutes greed. I think the cutscenes in the Chains of Promathia mission set for Final Fantasy 11 were beautiful, and I would pay a modest sum to see them all strung together. If Square Enix were to oblige me and release this product, even though everyone else who wanted to play Final Fantasy 11 (or any other SE product) would have their gaming experience completely unaltered, would that be greed?
Or put it this way, if a movie studio releases a bare bones DVD and a deluxe edition DVD, is that greed? Such as, oh, when the Lord of the Rings movies were released? Purchasers of both enjoyed the same movie, neither obliged to buy both products.
All I see in this entire thread is a bunch of gamers with an axe to grind against Activision saying "OMG LOOK AT THE FOUL EVIL THING THEY HAVE DONE!!!", when Activision has just undertaken some mundane venture to expand to a new revenue stream.