Well, given that almost all Steven Segal and Jean Claude van Damme movies are 2-syllable films (there are 2-3 exceptions, of course), it's a sign of quality that you can trust. That is to say, if you can create a marketable title that has that 1-2 punch *pun intended*, you've got the Golden Ticket to the Land of Oz. It's all in the phrase, kid! One word: plastics. It's all about the Benjamins. Shake it, don't break it. Well, you get the point. It's the Segal/van Damme Theory of Filmography, and I'm sticking to it.