64 Advertising Mascots Go In, Only One Will Be Crowned Champ

Pets.Com Sock Puppet (Pets.Com) Vs. Poppin' Fresh (Pillsbury)[yt=425,350]3pxaTYK_vVU[/yt]
Pets.com had one massive marketing success: its advertising icon, the unnamed Pets.com dog. The puppet, performed by Michael Ian Black (an alumnus of MTV's surrealist comedy sketch show The State), was a simple sock puppet with button eyes, flailing arms, a stick microphone emblazoned with 'pets.com', and a Timex watch around its neck. As the puppet's notoriety grew through 1999 and 2000, it gained almost cult status and widespread popularity. The puppet made an appearance on ABC's Good Morning America, Nightline, Live with Regis and Kathie Lee, and even had a balloon made in its image for the 1999 Macy's Thanksgiving Day Parade. In addition to the media appearances the Pets.com puppet made, merchandising was also done for the company including clothing, other trinkets, and a retail version of the sock puppet that delivered five of the puppet's famous lines.
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Poppin' Fresh, the Pillsbury Doughboy, was thought up by the Leo Burnett advertising agency's copywriter, Rudy Perz, as he was sitting in his kitchen in 1965, under pressure to create an advertising campaign. Perz imagined a living dough boy popping out of a Pillsbury Crescent Rolls can. To distinguish the dough boy from the rolls he gave it a scarf, a chef's hat, two big blue eyes, a blush when girls kissed him, and a soft, warm chuckle when poked in the stomach. The Doughboy was originally brought to life using stop motion clay animation, but now CGI Animation is used.