Do you suggest that [...] writers negotiate contracts for themselves on an individual basis?
YES. If you can't think and do things for yourself, you might as well be a sack of potatoes.
I think if Frank Zappa were here he'd never stop slapping you.
The Writer's Guild doesn't negotiate contracts for individual writers any more than the RIAA negotiates record deals for bands. That's why you have an Agent, a Manager and/or an Entertainment Lawyer.
Besides providing things like health and life insurance to it's members (who as "independent contractors" they probably couldn't afford individually), holding writers workshops , making certain that everyone who should be credited with writing something gets their credit, registering writer's work to protect it from being stolen by others or by studios.....they help keep these Multi-National Corporations from screwing the writers out of money that they're entitled to earn from their work.
Online broadcasting of TV shows is a new thing that makes money for the Owners (because they sell ads) and these writers should be included in that payday. But the Powers That Be won't even entertain that idea. That's what the strike is about.
Yeah, if an individual writer goes in to negotiate a contract and they don't ask for payment for internet showings before they sign the deal, that's their problem and they should fire their Manager. This strike is about the Companies saying that internet showings are off the table from the start - that no writer is entitled to make money from them....no negotiations.
THAT'S why the strike.