In my experience, getting "dragged" to something by a significant other is usually done with the pretense that the drag-ee will end up enjoying it, but doesn't know it yet. The idea being that if you go alone, and see a bunch of stuff that the significant other would have enjoyed, there will be a longing and a regret that he/she wasn't there.
For instance, I "dragged" Tyrant to Wall*E. She's suspicious of anything that falls anywhere under the ever-growing Disney umbrella, and Wall*E ended up proving to her that at least movies under the Pixar banner are worth checking out, and it remains one of her favorite movies.
She's "dragged" me to see a bunch of horror movies. They're usually not my thing, but when she picks them, there tends to be elements to them that I enjoy.
I did not "Drag" her to see Frozen because as much as she hates Disney, she hates Disney MUSICALS a million times more. I instead called my Brother, who loves Disney, and we had the least Guys-y guys night ever, which was made nicer by the fact that I didn't have to bug Tyrant with it.
SO, when "dragging" your significant other out, the relationship-smart thing to consider is, "Am I dragging him/her because he/she will enjoy it, or am I dragging him/her because I want someone in that seat next to me."
And with THAT said, sometimes it IS the significant other's job to be there in that seat if it's that important. And that's when the significant other should suck it up and take one for the team.