I hate the new Burger King commercials. The ones for that steakhouse burger? God, those are irritating. Especially the fact that they keep using the word "arrogant" over and over in them. I want to get the person that wrote those commercials a thesaurus, make them look up synonyms for arrogant, and then hit them repeatedly over the head with it. Also, I have to question the wisdom of using such a harsh word in a commercial for a product in the first place. Is "arrogant" really a word that Burger King wants in any way associated with their food? It would only be slightly less effective than using the slogan "EAT AT BURGER KING, YOU WORTHLESS MORONS!!!"