It's MEGA lame.. 
Yeah i can just picture a bunch of 60 year olds sitting around a table.
"hey we need to make subs cool so the kids will buy them.what are kids into these days?"
"I hear they are really into those new Pong machines"
"hey I think we could put our sub in the hands of one of those Pong guys"
"Great,then the kids will eat nothing but our 40% rat meat subs for the rest of time!"