I learned that a ring master will just have all his acts perform at the same time, creating a dazzling, confusing, noisy sensory mess.
I learned that people will be amazed by a unicorn act that consists of nothing but a guy whipping a unicorn next to a caged lion.
I learned that kids will try to create a diversion by opening up a bunch of animal pens, but when the animals just kinda mill around instead of creating that diversion, they'll just kind of forget about it and go for the head on confrontation.
I learned that unicorns are basically pretty docile and will go wherever with whomever without fighting back or trying to escape. Maybe horses are this way... I dunno. I don't understand horses either and they generally terrify me, but I expect more from unicorns.