Author Topic: Atari files for Bankruptcy  (Read 844 times)

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Online RVR II

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Atari files for Bankruptcy
« on: January 21, 2013, 07:12:19 AM »
NNNNNOOOOOOOOOO!!!!! :'(
Quote
Game over: Atari files for bankruptcy

Published January 21, 2013


Atari has filed for bankruptcy in the U.S. and is planning to sell off its logo and videogame titles.

The 30-year-old firm was one of the original gaming pioneers, producing classic titles such as Pong, Asteroids and Centipede.


However Atari is likely to live on, as the move is designed to sever ties with its troubled French parent company and secure independent funding to develop more games for digital and mobile platforms.

Atari SA, formerly Infogrames, is reported to have problems with its credit facility which is thought to be holding back the release of new games.

The parent company, which completed its takeover of Atari in 2008, has seen its share price drop 50 percent over the past year.

The U.S. Atari operation, which is thought to only employ about 40 people, is looking to get approval for $5.25 million in funding and to continue business during the bankruptcy. In a statement, Atari confirmed it would "effectuate a sale of all, or substantially all, of (its) assets" including "one of the most widely recognized brand logos, which is familiar to 90 percent of Americans."

"The Chapter 11 process constitutes the most strategic option for Atari's U.S. operations," it added.

In recent years, the company has moved away from traditional retail sales to making mobile and digital versions of its classic games, and licensing its logo.

Releases for iOS and Android platforms have included Atari Greatest Hits and Asteroids Gunner.

The company began life in 1972 and produced some of the earliest games consoles, including the Atari 2600.



Offline Bob

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Re: Atari files for Bankruptcy
« Reply #1 on: January 22, 2013, 05:16:38 AM »
So, the FRENCH are the parent company and are providing a mystery problem, causing this move......

The US company only has 40 people working for it?  One of the smaller grocery stores near me has more than that......

The Pong guy better get to work.


Offline pstokely

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Re: Atari files for Bankruptcy
« Reply #2 on: January 22, 2013, 07:12:41 AM »
Is the Atari name even worth that much? Atari hasn't been a generalized trademark in over 25 years


Offline Bob

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Re: Atari files for Bankruptcy
« Reply #3 on: January 22, 2013, 07:23:27 AM »
Maybe I should buy them.  I bet I can get Uwe Bol to make a Pong Movie for me....


Offline Pak-Man

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Re: Atari files for Bankruptcy
« Reply #4 on: January 22, 2013, 08:31:50 AM »
Atari's been around. Hasbro owned it for a while, then Infogrames picked it up so they could put the Atari logo on a few of their games. So far everyone's used Atari for it's name more than its game. There's still a lot of nostalgia attached to that name. If they picked up some promising indie developers to make downloadable retro-looking Atari-Style games, I bet they'd make a pretty penny.


Offline Pyramid Head

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Re: Atari files for Bankruptcy
« Reply #5 on: January 27, 2013, 11:31:07 PM »
It is sad to see Atari go under, the history behind it marked some of the best and absolute worst moments in gaming.  In some ways it's a larger version of Square Enix, it largely invented gaming only to almost destroy it, like how Square Enix invented JRPGs only to brutally murder them as Final Fantasy kept getting worse.  And on that topic i must ask... when was the last time Atari put out a good game?  I mean yeah it sucks that it's going under but i really am wondering how they survived this long anyway.
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