Author Topic: Treasure Hunt: Inside the Mind of the New Consumer  (Read 2707 times)

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Offline lassieface

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Treasure Hunt: Inside the Mind of the New Consumer
« on: February 12, 2007, 09:35:12 AM »
I must say, this is a good read.

"Why is there a BMW in a CostCo. Parking lot?"

"Why does a middle class family spend $2,500 on 4 TVs?"

This book breaks down who is trading up and who is trading down.

Anyone else read it?