So the World Cup is like, HUGE in other parts of the world, right? But here in the United States, nobody cares.
I remember that at the time of the last World Cup, I played Final Fantasy 11 (the MMORPG one) with a bunch of guys from Europe (Portugal, Germany, Belgium, Italy, England). The linkshell (group of people, like a World of Warcraft guild) was constantly alight with excited talk about the game.
It was really cool, sociologically, seeing outside of my American bubble that way.
To quote The Onion Radio News: "Onion Sports now covers soccer and other women's sports. See what you're missing at The Onion.com".