Speaking of Axe's marketing, they had a new commercial in the theater earlier this week when I went to "Children of Men" with hundreds of bikini-clad babes running and swimming. Eventually, they all converge on one poor guy on the beach. Seemed like they were as likely to tear him to shreds as anything else, like the Buffy episode where Xander's love potion causes every woman except Cordy to go insane with desire for him.
Anyway, haven't seen this ad on tv yet and it would have to be considerably shorter for the tube.
Edit: saw it on VH1 last night and the full minute is on YouTube under "axe/lynx commercial" Maybe some of it is CGI but I prefer to believe it isn't!