I dunno... at the risk of being non-PC, I don't see a problem with a company targeting the people they know as their core demographic. I would be surprised if Gap / Old Navy / Banana Republic ever entered any serious competition with Sean John / Fubu / Phat Farm / whatever to be the current urban 'hipster' wear. I guess we could all bury our collective heads in the sand and repress our white man's guilt by throwing a few tokens into the ads. If that would make you feel better and maybe get ya off the soapbox, I'd be all for it.