New Old Spice Ad (Featuring BRUCE FUCKING CAMPBELL!!!)

[gammer]

Hm.  It's a nice enough ad, but Bruce Campbell seems an odd choice for spokesman.  His "demographic" seems to skew to younger people, who probably still think Old Spice sucks. 

Neat commercial, but I thought and still think Old Spice is for 'older' folks.

[BEERxTaco]

That just shows how hard it is to overcome the consumer's preconceived notions about a product. Changing your image is not easy...

[Sharktopus]

This seems like pretty shrewd marketing to me. An Old Spice ad featuring hip young people would be hopelessly transparent even to hip youth, but Bruce Campbell sends a message of "We know what you like. We're cool too."

[J-Proof]

Amen to that - that's like us releasing a RiffTrax starring Mike Nelson, Michael Savage, and Dean Cain..... to appeal more to...anyone?

[Sharktopus]

Amen to that - that's like us releasing a RiffTrax starring Mike Nelson, Michael Savage, and Dean Cain..... to appeal more to...anyone?

Y'know, Bruce Campbell would be a perfect guest riffer.

[Pak-Man]

That commercial tripped me out at first - he walks in a straight line and winds up back at his chair again.... WEIRD

They obviously leased that set out from Fred Flinstone. :^)

[Nunyerbiz]

Hm.  It's a nice enough ad, but Bruce Campbell seems an odd choice for spokesman.  His "demographic" seems to skew to younger people, who probably still think Old Spice sucks. 

I'm not here to argue about the overall awesomeness factor of Bruce "FUCKING" Campbell... but I really don't think the commercial has much to do with Bruce Campbell. I would have to think that the vast majority of the audience watching those spots would have no idea who is, at least in regards to his status as a "cult celebrity". Sure, he might be kinda familiar to some people in the sense of... "hey... that's the Army of Darkness guy!"... or maybe "hey... wasn't he on Xena?". I don't think he was hired because Old Spice wants to tap the Bruce Campbell fan club demographic so much as he's a sorta recognizable guy whose persona/delivery fits the spot.

[Sharktopus]

I think they went with him for the persona he can portray, whether you know him or not. Old Spice is stigmatized as the aftershave of stuffy old guys, so they got Bruce to play an entertaining stuffy old guy, thus playing off their image rather than trying to ignore it. If you know who Bruce is, it's just icing on the cake.

[MrTorso]

^ Exactly Shark!

[gammer]

I really only recognize him from that 1 X-Files episode he was in 

[kodiakthejuggler]

One big selling point with this ad does rely on Bruce Campbell's cult status: word of mouth.

The Old Spice people, whether relying on industry analysts or not, chose Bruce because they knew he could make a great character for the spot, but also they knew that the people would talk. They'd tell their friends, and they'd tell two friends, and they'd tell two friends, and so on, and so on, and so on...

The buzz is already out about that cool Old Spice commercial starring that guy who was in that silly movie, also who was in some TV shows, and has some sort of cult following...   

[Pak-Man]

Now if only Old Navy would do something about THEIR image. :^)

Is it me (And I mean nothing racist about this) or do Old Navy commercials OOZE whiteness, even when they bring in other races? :^)

[BEERxTaco]

I stepped on a tube of toothpaste this morning and it oozed whiteness...

[J-Proof]

Now if only Old Navy would do something about THEIR image. :^)

Is it me (And I mean nothing racist about this) or do Old Navy commercials OOZE whiteness, even when they bring in other races? :^)

Before working here I worked for GAP Inc, which owns Old Navy, Gap, and Banana Republic, and we'd often laugh about just how....caucasian (?) those Old Navy commercials seemed.... And the Gap commercials were more often than not just random stupidness with Sarah Jessica Parker running around in some pink sweater....

What was funny was when people would come into Gap and ask "Where's that sweater I saw Sarah wearing the other day?"
And we'd be like..."Sarah? Sarah who....?"
"Oh, you know! In the commercial!"

Yeah....so you're apparently good friends with "Sarah" to be on a first name basis with her....

Overall - GAP Inc needs a major refurbishing of its image cuz most kids would rather spend ten minutes shopping at American Eagle for something cheap that falls apart than thirty minutes boggled down by hyper sales associates at Gap bragging about the product yet don't even convince you to buy anything.....

[gammer]

Old Navy commercials OOZE whiteness, even when they bring in other races? :^)

I ain't falling for no 'Banana in the tailpipe' either...


and NO, that is not a 'Homo-erotic' reference either!