RiffTrax Forum

General Discussion => Books 'n Readin' => Topic started by: lassieface on February 12, 2007, 09:35:12 AM

Title: Treasure Hunt: Inside the Mind of the New Consumer
Post by: lassieface on February 12, 2007, 09:35:12 AM
I must say, this is a good read.

"Why is there a BMW in a CostCo. Parking lot?"

"Why does a middle class family spend $2,500 on 4 TVs?"

This book breaks down who is trading up and who is trading down.

Anyone else read it?